tag:blogger.com,1999:blog-51619225999930379432011-07-08T01:33:08.781-07:00Tymmerie Thornenoreply@blogger.comBlogger91100tag:blogger.com,1999:blog-5161922599993037943.post-9358509716512346522009-09-19T17:25:00.000-07:002009-09-19T17:25:54.220-07:00

I put a poll question right up ..there at the the top of this page. The poll is about wearing logo'd items like a tee-shirt or pair of sunglasses or using an item like a purse or totebag. We do this all of the time in RL - from Nike logos on jackets, Chanel logos on sunglasses, to logo covered Coach bags and Tommy Hilfiger's name all over your underwear in huge letters -- all of that makes us

Tymmerie Thornenoreply@blogger.com2tag:blogger.com,1999:blog-5161922599993037943.post-58533131242163384282009-09-18T16:57:00.000-07:002009-09-18T16:57:35.370-07:00

I ran across this blog post and wanted to share it with you: How to Use SL Search to boost your business.  If you have a business name that is easily misspelled, include common misspellings for your brand or business name to your description. If you follow the advice in the post linked above, include them as part of the descriptive narrative or as key words after the narrative. (Common sense

Tymmerie Thornenoreply@blogger.com0tag:blogger.com,1999:blog-5161922599993037943.post-5155074610615858432009-09-12T22:34:00.000-07:002009-09-12T21:35:27.015-07:00

Want more sales? There are three ways to accomplish this goal: Sell to new customers. This is much more expensive and takes more time to do than selling to existing customers. Help your existing customers find new uses for your products and consume them faster so they need to purchase more often. This is difficult to do in SL since the great majority of goods are not consumable.

Tymmerie Thornenoreply@blogger.com0tag:blogger.com,1999:blog-5161922599993037943.post-62634587177843014962009-09-09T06:12:00.000-07:002009-09-09T06:12:37.937-07:00

Have you searched yourself lately? I mean put your store name and its many variations (i.e., with and without symbols, with misspellings, etc.) into every tab on search. What comes up? Your store? A mall? A profile? Gibberish? Ask others (preferably people unfamiliar with your shop) to search for you and see what they come up with  - if a person leaves out the double colon you have in front of

Tymmerie Thornenoreply@blogger.com0tag:blogger.com,1999:blog-5161922599993037943.post-76637184374566189832009-09-08T08:27:00.000-07:002009-09-08T08:37:13.004-07:00

SL resident Jordyn Carnell has written a post on marketing plan elements for SL businesses. This is great food for thought!  (Note: there is music on the site, but it can be turned off. I just didn't want you to get startled when it starts.) Even if it very simple -- you need a plan for promoting your business. A plan helps you to get the most bang for your time and effort, communicate to the

Tymmerie Thornenoreply@blogger.com0tag:blogger.com,1999:blog-5161922599993037943.post-25270484902439037972009-09-07T06:37:00.000-07:002009-09-07T12:34:02.517-07:00

If you give freebies as part of your promotional strategy, be aware that the items you give away can have an impact on the perceived value of the rest of your merchandise. If  customers see you giving high quality items away for free, they will see your full price items as less valuable. ** This is a disincentive to purchasing and makes your prices feel high. Subconscious comparisons happen all

Tymmerie Thornenoreply@blogger.com5tag:blogger.com,1999:blog-5161922599993037943.post-91045859137201867352009-09-06T16:39:00.000-07:002009-09-06T20:27:20.309-07:00

Why did I start this blog? I started it for a couple of reasons, really. The first is that as a marketing professional in RL, I find myself biting myself chomping at the bit to share some of what I know. I also wanted to keep this information separate from my regular blog, Girl Wonder Speaks...about SL, so as not to confuse people who went there to read something more lighthearted. Lastly, the

Tymmerie Thornenoreply@blogger.com2tag:blogger.com,1999:blog-5161922599993037943.post-70576327918114374932009-09-06T15:06:00.000-07:002009-09-06T15:08:56.130-07:00

I will say that one of the things I love best about SL is the creativity of the residents. But there should be a well thought out strategy behind the creative ideas used in business situations. Tip: It is best to try to associate your brand with concepts and things that appeal to your target market.  Tip: Associating your brand with generally distasteful items and concepts - female hygiene

Tymmerie Thornenoreply@blogger.com0tag:blogger.com,1999:blog-5161922599993037943.post-6962475934548282742009-09-06T15:03:00.001-07:002009-09-06T15:08:19.873-07:00

I was glancing through the fashion feeds a day or so ago when I spotted an item about a new store opening. I love finding new shops so my interest was piqued. I read and then reread. Apart from one odd phrase that was linked, there was no mention of a store name. Nor was there a description of what this store would sell – it was just a couple of paragraphs of gushing about being so happy to open

Tymmerie Thornenoreply@blogger.com2